Creator Credits: baunfire.com/blog
Key Factor for Web Design
Since many people have become netizens, internet citizens, many companies decided to follow suit and establish their presence online to reach the netizens. Different brands realized the value of having a website and have invested in building them with varying levels of success.
Establishing an online presence doesn’t only mean setting up a social media page or a website since a bland site isn’t useful in attracting the attention of netizens who have their standards in deciding which website to visit or not. Every internet site needs to provide a great online experience for its visitors lest it keeps them from returning.
Having an impactful web design allows internet users to have a pleasant experience with their visit which eventually informs them of your company’s services, your reasons, and your target customers.
A website that fails to communicate with the audience defeats its purpose of being present, and since your site is an extension of your company, it is vital that it talks with your visitors. First impressions last and your website can determine whether there is a sale or not.
To have an impactful web design, you need to use an intentional and balanced color palette, insert white spaces, and place call-to-action buttons. Making the website’s navigation easier and optimizing it for smartphone use is also essential to having an impactful design.
Choosing the Right Colors
Since your site is an extension of your brand’s name, it needs to bear the official colors of your company to communicate that it is your official website. Colors are among those first perceived by the eyes which makes their presence vital in attracting the attention of your visitors. But having too much can be distracting and keep anyone from reading the content.
White Space is Essential
White spaces are breaks used to let a reader pause and absorb information before moving to the next paragraph. They serve as buffers between the various items in your website which take the form of sidebars, margins, and other parts not filled with text.
Call-to-Actions in Visible Places
A website is an extension of your company and brand, and you’ll want people to interact with your page and transact which means that there should be buttons present. Call-to-action buttons take the form of “Download Now,” “Read More,” and “Buy Now” which lets visitors take action in the pages.
Using the Right Images
Images featuring the locations, facilities, and employees of your company let visitors relate with your brand and eventually trust it. Knowing what your company is about through the use of pictures is advantageous since images are more comfortable to perceive than text.
Smooth Navigation is a Priority
Various websites that have been existing for quite a long time tend to become dated and contain broken links that make navigation hard and confusing. Updating them are necessary to let visitors find what they want quickly and keep them from leaving with a negative review just because the site is hard to navigate through.
Why Mobile Optimization is so Important?
Since most netizens use smartphones to surf the web, it is a no-brainer that your site needs to be updated to be smartphone-friendly which eases the navigation and also encourages users to learn more about your brand.
Did you need feedback about your new website? Don’t hesitate to ask for our opinion in the comments below, or even better in our Facebook Group. It’s a helpful online community for website owners & bloggers.