You would probably already know that a blog can have many proven benefits for a business.
According to HubSpot, a blog helps your business to:
- Convert your visitors into leads
- Establish authority around your brand’s industry
- Drives long-term results
(image source: https://www.getambassador.com/blog/attract-convert-close-delight)
Not only that, but it also expands your reach to a whole new audience that you couldn’t attract somehow else. This new audience can learn about you & your company online & be one step closer to purchasing your product or service.
Further, if you do it right, you can outrank your competitors and increase your profit even more.
This way, you decided to stop leaving money on the table & start a blog for your business or revamp your old one.
Although starting a blog is a piece of cake in the first place, the same doesn’t apply to maintain a high-quality blog with regular content.
It’s almost impossible to keep up with all the work such a blog requires (and at the same time to run your main business), especially if you have no previous experience about it.
This leads to the main question of this article:
Why should you outsource a blog writer instead of writing the content yourself?
1) If you don’t have any experience about writing blog posts
In the case you were good at writing essays back to school and you think you could be a great blog writer, you have to reconsider.
Blog writing is a totally different skill. It requires specific techniques such as researching competitors, attractive post formats, engaging sentences, linking to credible sources and the list goes on.
Your blog represents your brands’ voice and authority online, so you shouldn’t lose credibility by uploading poor articles.
In this situation, it’s a good idea to hire a professional blog writer to get the job done for you, especially to write your main posts and pages.
These writing pieces will accompany your brand for years to come and you only pay for them once, so it’s worth the investment.
2) If you don’t have the time
There’s no doubt that running your own business is very demanding and time-consuming. As a result, you don’t have the luxury to spend so much time researching, writing and editing your own posts consistently.
Moreover, it’s more effective money-wise or time-wise to do what you know best (running your business) and hire a blog writer to do what he/she knows best.
3) If you want to add another perspective to your brand’s voice
Your customers may be already familiar with your brand’s morals and ideas.
However, a new writer can add a new perspective to your company’s voice. For example, he/she can educate them about your brand’s subject, provide useful information or help them solve a related problem.
This can have a positive impact and help you:
- attract even more new customers
- make those already familiar with you to purchase from you
- build more trust & authority
4) If you want to introduce your business to customers than speak another language (e.g. English)
Do you wish to sell your products to customers from other countries or to attract tourists to your local business?
Then, blogging is one of the best ways to achieve that. Of course, the posts that are written in your native language will not work.
You have to use an international language (most probably English), but translating your current posts can be tricky, especially if you can’t write in fluent English.
Once again, a professional web writer is the solution you’re looking for.
Things to consider before hiring a writer
Determine your budget
You should decide beforehand how much you can afford to pay for writing services.
This will help you maintain your budget while choosing a suitable agency/writer.
Communicate your ideas with your writer
No matter if you choose a writing services agency or a remote freelancer, make sure that your writer has completely understood:
- Who your audience is
- What points must be focused on
- What purpose the post serves
- The tone/voice (friendly, formal, funny) of the post
The best tip to ensure that you’ve selected a good writing agency/writer is to check if they provide unlimited revisions (e.g. ContentFlip). This is like a “guarantee” that you will receive exactly what you paid for & that it will be how you want it.
Avoid writers or agencies that offer limited revision (3-5) because if the first version of the post is awful, it’s not going to get any better even after 5 revisions. Further, it will waste much of your time, resulting in a bad investment.
Now You Know
By reading this post you already have a better idea about when and if you need to outsource your blog writing.
If you don’t have the time or the experience, consider hiring a writer to do the job for you. It doesn’t cost that much after all and it can offer a great ROI.
Do you want to know more about how online content writing can boost your business’ profit? Read this post: