We observe a lot of celebrities posting on Instagram, Facebook, Twitter and Youtube. But only a few stand out and become influencers. A hell lot of authenticity and planned strategy is needed to become famous through social media as this landscape is becoming seriously competitive.
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Civilians from various career backgrounds have come up by using the power of these social platforms.the remarkable progress that they have made have put so many people in shock.
Let’s have a look at Four Fantastic Female influencers who were not so celebrated previously but have now become well known sensations over the whole DAMNED globe!!
Lilly Singh a.k.a. Superwoman
From Traditional Sikh Upbringing to a YouTube Sensation
Lilly singh is a Canadian YouTuber and a Comedian, whose roots are in Punjab (India). “A Little Late with Lilly Singh” launching in September 2019, will replace the Carson Daly’s late night show; making her the only female to launch a late night talk-show on NBC ( the National Broadcasting Company).
In 2010, Lilly started a youtube channel under the pseudonym ||Superwoman||. Over the years, her YouTube channel has achieved over 14 million followers. She has recently published her book How to be a Bawse which became a # 1 New York Times best-seller. In addition to this, she has her own documentary film A Trip to Unicorn Island. In 2017, the Superwoman was announced as a UNICEF Goodwill Ambassador.
All of this fame and opportunities have come through wisely planned social media content and a consistent social presence. Patience and hard work paid her back. YOU REAP WHAT YOU SOW!!!!
She had advantages but she made the most out of it
Kylie Kristen Jenner is an American socialite, businesswoman and a model. Her first social appearance was in the reality television series Keeping Up With The Kardashians started in 2007 when she was still a child.
As a teenager, she had insecurities regarding the size of her lips. But instead of whining about it, the smart lady turned her obsession about her lips and make-up into a business model Kylie Lip Kits ( now known as Kylie Cosmetics).Kylie’s brand is at present worth about a billion dollars. Yeah you heard that right!
According to the Forbes magazine, Jenner is World’s Youngest Billionaire as of March 2019. She has been actively participating in Charity events and donations and this softer side of hers has attracted even more followers on Instagram and other similar platforms.
She advises to always post while keeping the audience in mind and ignore the haters.
Not just another pretty face!
In 2011, Amanda Cerny was titled as Playboy Playmate as she was a model for the Playboy Magazine. Apart from being a good-looking comedian and a model, Cerny is an extremely savvy entrepreneur with her own line of supplements and other merch. Also, she has partnered with international brands like Nike, Beats by Dre, Marc Jacobs, Ubisoft and Guess. Moreover this woman was featured in many films.
The best form of marketing is social media is what she strongly believes in. Amanda has now developed an incredibly strong fan base that supports her every move.
The Fitness Superstar and Instagram Queen
An Australian Personal Trainer, author and tycoon having a Greek background. She is the creator of the legendary Sweat with Kayla – a workout and meal-planning app.
The application has generated more revenue than any other fitness apps in 2016. Her success at leveraging social media to promote her business has been notable. Kayla has over 11 million Instagram followers and more than 26 million followers on Facebook.
Itsines’ 12 – year old cousin suggested her to use Instagram to organize her photos. And within a few months, she gained hundreds and thousands of followers and was soon getting constant requests for fitness advice.
She focuses on her followers and their fitness journeys rather than herself. Her social media strategy is to keep attention on body transformation – which is why she seldom posts photos of her face.
What we learnt from these Wonder Women:
Find your niche
Discovering your interest and passion is the first step for the success of anything – be it business, study or life as a whole. Comedy, Make-up, Fitness and Acting are the niches of the ladies mentioned above. You need to find out yours!
Know your target audience
Getting familiar with the thought process and needs of the target audience is a must for promoting the business. For example, a make-up brand will attract teenage girls and women. Build a rapport with the audience.
Focus on the audience
Furthermore, post for the audience and not for your company. It may include feedback, reviews, success stories of the customers. And also the posts must be only relevant to the products instead of just posting very often but irrelevant content.
Find out the right platform
Decide on which platforms do you want to put your brand. It does not need to be on every social media platform. Being on fewer platforms makes it easier to manage the content. Here, the understanding of target audience will come in handy – for example, teenagers and adults prefer scrolling on Instagram. Also, what your brand wants to post – pictures, videos, content, etc will help choose the right site.
Know the best time to share
Research for the best time to post. For an instance, mothers will scroll through social media while breastfeeding or during the night, when their babies are asleep. Hootsuite has done a research on the best time to post on some famous social media.
Analyze your competition
You need to have a good idea about what your competitors are up to. The goal here is not to copy or steal their ideas. Rather, it is to determine what is working for them and how you can plan strategies for yourself.
Play to your strengths
You need to discover your strengths in marketing but along with that you also need to accept the fact that you cannot master everything. There will be fields about which you might not have adequate knowledge. It is totally fine to take help from experts. In that case, you may need to hire people or have partners to help you in marketing.
Be open to collaborations
Collaborations can lead to indirect and efficient marketing of a brand. Find influencers who are firmly embedded in your niche. Now if you’re not sure what an influencer is – someone who has credibility in a specific industry and can persuade others by their authenticity and reach. Famous YouTubers promoting products in their videos can be counted as influence marketing.
Be patient and consistent
Success doesn’t come to anyone over-night ( of course unless it is a lottery or it’s a dream LOL!). You need to post frequently and keep posting without getting demotivated. None of these females have become famous in a day. Afterall, patience is the key to success.
To sum up, it is very essential to plan your strategy smartly. You can reach out for help from marketing partners who definitely wish you a hell lot of success!
Anshu Parekh is a relaxed Digital Marketer working with Thrillax Pvt. Ltd. She carries out research on social media marketing and writes based on the studies. The educational background in Public Services has given her more experience and a better grip in market research. Her articles are engaging and often have random comic content in her content.